Hitch is a rideshare app, similar to Uber and Lyft, but only offers rides in the long distance range, from 50-300 miles.
Rideshare is mainly perceived solely as a short-distance rideshare service, shifting consumers away from Hitch. To shift this perception, the “Test-Drive” experiential activation targets millennial men with a promotional offer, encouraging them to take longer rides through the app.
AD: Ulysses Garcia CW: Miguel Robbi Anderson
Hitch booking screen
Experience description
The Test Drive offer popup
Booked screen
List of experiences
Experience built into your trip