Hitch is a rideshare app, similar to Uber and Lyft, but only offers rides in the long distance range, from 50-300 miles.  

Rideshare is mainly perceived solely as a short-distance rideshare service, shifting consumers away from Hitch. To shift this perception, the “Test-Drive” experiential activation targets millennial men with a promotional offer, encouraging them to take longer rides through the app.

AD: Ulysses Garcia CW: Miguel Robbi Anderson

Hitch booking screen

Experience description

The Test Drive offer popup

Booked screen

List of experiences

Experience built into your trip